Lartwist Sodium Percarbonate featured in outdoor advertising campaign

Grupo Lacrilar has launched a new promotional campaign for Lartwist Sodium Percarbonate, reinforcing the brand’s visibility across several strategic locations.

The campaign includes billboards and digital advertising formats in high-traffic areas, bringing the brand even closer to consumers and increasing product visibility at the point of sale.

📍 Presence in strategic locations

The advertising campaign can be seen in several regions, including:

- In front of Leroy Merlin, in Vila Nova de Gaia;
- Near Bricomarché and Intermarché, in Vila Real;
- Around Arena Shopping, close to Leroy Merlin and Intermarché, in Torres Vedras;
- Digital video display in the centre of Torres Vedras, near Física.

This enhanced presence helps increase product awareness among consumers, particularly in busy commercial areas.

A product in the spotlight

Lartwist Sodium Percarbonate, recently awarded the Five Star Award for the second consecutive year in the Laundry Whitener category, continues to establish itself as a trusted reference among Portuguese consumers.

Recognised for its effectiveness in whitening and garment care, the product continues to gain prominence in the market, reinforcing consumer confidence in the Lartwist brand.

Strengthening brand presence

With this campaign, Grupo Lacrilar continues to invest in strengthening its brands and staying close to consumers through communication initiatives that increase product visibility and support commercial partners at the point of sale.

This campaign represents another important step in consolidating the Lartwist brand in the Portuguese market and reinforcing the visibility of Sodium Percarbonate among consumers.