New Packaging: Stand-Up Bags with flat base and zip seal

Grupo Lacrilar is implementing a major change in the packaging of its powdered products, gradually replacing traditional jars and buckets with Stand-Up bags featuring a flat base and zip seal. This update marks an important step in modernising the product range, ensuring greater efficiency, better preservation and enhanced convenience for consumers.

The new packaging stands out as a smart and innovative alternative to bulky boxes or rigid containers, optimising storage, transport and in-store display. Thanks to their rectangular base and side gussets, the bags make better use of internal space, particularly benefiting products with higher volume. In addition, they remain stable when displayed, making shelf and display organisation easier.

Made with resistant materials, the Stand-Up bags use protective films that ensure durability, shielding the contents from moisture, odours and breakage, and preserving product quality even after opening. These bags also use up to 15% less plastic film than traditional packaging, supporting more sustainable practices.

Another key feature is the hermetic zip seal, which allows the packaging to be opened and closed multiple times without compromising quality. This system improves product protection after opening, makes access easier and promotes reuse.

With this change, Grupo Lacrilar reinforces its commitment to innovation, sustainability and continuous improvement, offering customers more practical and efficient solutions tailored to current market needs.

The new Stand-Up bags combine technology, modernity and functionality — a solid step forward in the evolution of Grupo Lacrilar’s brands and in meeting customer satisfaction.